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Journal of Hospitality Marketing & Management Volume 30, 2021 - Issue 4
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Research Article

Do Corporate Social Responsibility (CSR) initiatives boost customer retention in the hotel industry? A moderation-mediation approach

Shalini SrivastavaJaipuria Institute of Management, Noida, IndiaORCID Iconhttps://orcid.org/0000-0002-5027-2851
ORCID Icon &
Nidhi SinghJaipuria Institute of Management, Noida, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3181-4077
ORCID Icon
Pages 459-485 | Published online: 02 Dec 2020

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Ahmad Aljarah, Blend Ibrahim, Eva Lahuerta-Otero & Maria del Mar García de los Salmones. (2023) Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense. Current Issues in Tourism 26:20, pages 3397-3410.
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Dung Minh Nguyen & Yen-Ting Helena Chiu. (2023) Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan. Journal of Hospitality Marketing & Management 32:4, pages 477-504.
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Chih-Hsing Liu, Wen-Pei Lin, Yu-Hung Lu & Yi-Jhan Huang. (2023) Developing customer-based brand equity from both employee and customer perspectives. Journal of Hospitality Marketing & Management 32:3, pages 285-316.
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Wen-Kuo Chen, Au Due Tang & Luu Trong Tuan. (2023) The mediating role of organizational identification between corporate social responsibility dimensions and employee opportunistic behavior: Evidence from symmetric and asymmetric approach triangulation. Journal of Hospitality Marketing & Management 32:1, pages 50-74.
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Peter O’Connor & Guy Assaker. (2022) Examining the antecedents and effects of hotel corporate reputation on customers’ loyalty and citizenship behavior: an integrated framework. Journal of Hospitality Marketing & Management 31:5, pages 640-661.
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