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Journal of Hospitality Marketing & Management Volume 30, 2021 - Issue 6
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Research Article

The role of gastronomy in shaping the destination’s brand identity: an empirical analysis based on stakeholders’ opinions

Belma Sunaa Tourism, Gaziantep University, Gaziantep, TurkeyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0710-2678
ORCID Icon &
Maria D. Alvarezb Dpt. of Tourism Administration, Boğaziçi University, Bebek, Istanbul, TurkeyORCID Iconhttps://orcid.org/0000-0003-4986-5702
ORCID Icon
Pages 738-758 | Published online: 26 Apr 2021

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Read on this site (2)

Chih-Hsing Liu, Wen-Pei Lin, Yu-Hung Lu & Yi-Jhan Huang. (2023) Developing customer-based brand equity from both employee and customer perspectives. Journal of Hospitality Marketing & Management 32:3, pages 285-316.
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Rachel Yuen May Yong, Bee-Lia Chua, Heesup Han & Bona Kim. (2022) Taste your way across the globe: a systematic review of gastronomy tourism literature (2000-2021). Journal of Travel & Tourism Marketing 39:7-9, pages 623-650.
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Articles from other publishers (5)

Cihat KARSLI & Aykan CANDEMİR. (2022) DESTİNASYON MARKALAŞMASINDA GASTRONOMİ TURİZMİNİN ETKİSİNİN İNCELENMESİ: İZMİR İLİ ÖRNEĞİ. Doğuş Üniversitesi Dergisi.
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Bona Kim, Derrick C.H. Lee, Bee-Lia Chua & Heesup Han. (2022) Country image of gastronomy and branding Hawker Culture: Local consumers' perception. Tourism Management Perspectives 44, pages 101036.
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José Valverde-Roda, Miguel Jesús Medina Viruel, Lucía Castaño Prieto & Miguel Ángel Solano Sánchez. (2022) Interests, motivations and gastronomic experiences in the world heritage site destination of Granada (Spain): satisfaction analysis. British Food Journal 125:13, pages 61-80.
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Salman Yousaf. (2022) Food vloggers and parasocial interactions: a comparative study of local and foreign food vlogs using the S-O-R paradigm. International Journal of Contemporary Hospitality Management 34:9, pages 3525-3549.
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Stella Kladou & Nikolaos Trihas. (2021) Place Branding through Resource Integration and Gastro-Cultural Experiences: A Transnational Perspective. Tourism and Hospitality 3:1, pages 1-14.
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