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Journal of Hospitality Marketing & Management Volume 30, 2021 - Issue 6
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Research Article

The impact of the COVID-19 threat on the preference for high versus low quality/price options

Jungkeun Kima Department of Marketing, Auckland University of Technology, Auckland, New ZealandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2104-833X
ORCID Icon,
Jaeseok Leeb Department of Information Systems and Operations Management, University of Auckland, Auckland, New Zealand
,
Jihoon Jhangc School of Marketing & International Business, Oklahoma State University, Stillwater, Oklahoma, USAORCID Iconhttps://orcid.org/0000-0001-9570-4024
ORCID Icon,
Jooyoung Parkd Peking University HSBC Business School, Shenzhen, ChinaORCID Iconhttps://orcid.org/0000-0001-9626-7356
ORCID Icon &
Jacob C. Leee Dongguk Business School, Department of Artificial Intelligence, Dongguk University, Seoul, KoreaORCID Iconhttps://orcid.org/0000-0002-1410-4711
ORCID Icon
Pages 699-716 | Published online: 15 Apr 2021

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Read on this site (3)

Xiaojuan Li, Cora Un In Wong, Lianping Ren & Hongfeng Zhang. (2023) COVID-19 and the Production of Knowledge on Hotel Management. Journal of Quality Assurance in Hospitality & Tourism 0:0, pages 1-26.
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Maja Šerić, Josip Mikulić & Đurđana Ozretić Došen. (2023) Understanding prevention measures and tourist behavior in Croatia during the COVID-19 pandemic. A mixed-method approach. Economic Research-Ekonomska Istraživanja 36:2.
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Sascha Filimon, Cathrin Schiemenz, Elisabeth Bartl, Erik Lindner, Philipp Namberger & Jürgen Schmude. (2022) Travel participation of Germans before and during the COVID-19 pandemic – the effects of sociodemographic variables. Current Issues in Tourism 25:24, pages 4031-4046.
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Articles from other publishers (13)

Heewon Kim, SooCheong (Shawn) Jang & Jaehee Gim. (2023) To whom do restaurants’ preventive measures matter more during a pandemic? The moderating effects of need-for-cognition and relationship strength. International Journal of Contemporary Hospitality Management 35:9, pages 3360-3386.
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Yuanyuan Cai, Mengmeng Wang, Haiyang Huang & Quanyu Jiang. (2023) Which brands do consumers become attached to? The roles of brand concepts and brand positioning in the context of COVID-19. Journal of Product & Brand Management 32:6, pages 892-907.
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Vahid Rahmani & Elika Kordrostami. (2023) Price sensitivity and online shopping behavior during the COVID-19 pandemic. Journal of Consumer Marketing 40:4, pages 481-492.
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David Boto-García & José Francisco Baños Pino. (2023) Preference Shifts During Health Shocks: Foreign Tourists’ Expenditure–Price Elasticity Throughout the Pandemic. Journal of Travel Research, pages 004728752311702.
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Snigdha Singh & Pallavi Srivastava. (2023) Vacation vengeance: an interpretive phenomenological analysis of revenge travel in India. Journal of Hospitality and Tourism Insights.
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Halimin Herjanto, Muslim Amin & Yasser Mahfooz. (2022) Consumer research during the COVID-19 pandemic: a systematic review. Nankai Business Review International 13:4, pages 587-629.
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Mac Zewei Ma & Shengquan Ye. (2022) Coronavirus-Related Searches on the Internet Predict COVID-19 Vaccination Rates in the Real World: A Behavioral Immune System Perspective. Social Psychological and Personality Science, pages 194855062211060.
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Stacy Wood. (2022) How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19. Journal of International Marketing 30:2, pages 5-12.
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Clérito Kaveski Peres & Edson Pacheco Paladini. (2022) Quality Attributes of Hotel Services in Brazil and the Impacts of COVID-19 on Users’ Perception. Sustainability 14:6, pages 3454.
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Mac Zewei Ma. (2022) COVID-19 concerns in cyberspace predict human reduced dispersal in the real world: Meta-regression analysis of time series relationships across American states and 115 countries/territories. Computers in Human Behavior 127, pages 107059.
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Jooyoung Park, Jungkeun Kim, Jihoon Jhang, Jacob C. Lee & Jaehoon Lee. (2021) The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices. Psychology & Marketing 39:2, pages 370-389.
Crossref
Esra Arıkan. 2022. Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics. Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics 24 45 .
Valério Rodrigues de Souza Neto & Osiris Marques. 2021. Rebuilding and Restructuring the Tourism Industry. Rebuilding and Restructuring the Tourism Industry 38 57 .

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