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Journal of Hospitality Marketing & Management Volume 32, 2023 - Issue 3
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Research Article

Webcare salience and consumer engagement: The moderating effects of webcare valence, conversational human voice and response time

Keyoor Purania Indian Institute of Management Kozhikode, Kozhikode, India
&
Krishnan Jeeshab Indian Institute of Management Lucknow, Lucknow, IndiaCorrespondence[email protected]
Pages 363-384 | Published online: 19 Feb 2023

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Ali Raza, Muhammad Farrukh, Guofeng Wang, Muhammad Khalid Iqbal & Muhammad Farhan. (2023) Effects of hotels’ corporate social responsibility (CSR) initiatives on green consumer behavior: Investigating the roles of consumer engagement, positive emotions, and altruistic values. Journal of Hospitality Marketing & Management 32:7, pages 870-892.
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