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Journal of Hospitality Marketing & Management Volume 32, 2023 - Issue 5
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Research Article

ChatGPT and the hospitality and tourism industry: an overview of current trends and future research directions

Dogan Gursoya School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, Washington, USA;b School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South AfricaView further author information
,
Yu Lic School of Tourism, Bohai University, Jinzhou, ChinaView further author information
&
Hakjun Songd College of Tourism and Fashion, Pai Chai University, Daejeon, KoreaCorrespondence[email protected]
View further author information
Pages 579-592 | Published online: 12 May 2023

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Read on this site (3)

Hsuan Hsu. (2023) Facing the era of smartness – delivering excellent smart hospitality experiences through cloud computing. Journal of Hospitality Marketing & Management 0:0, pages 1-27.
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Mahmut Demir & Şirvan Şen Demir. (2023) Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry. Journal of Travel & Tourism Marketing 40:5, pages 383-398.
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Rajesh Rajaguru. Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers’ trustworthiness of online reviews. Journal of Hospitality Marketing & Management 0:0, pages 1-9.
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Articles from other publishers (2)

Yogesh K. Dwivedi, Neeraj Pandey, Wendy Currie & Adrian Micu. (2023) Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda. International Journal of Contemporary Hospitality Management.
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Esma DURUKAL & Ece ARMAĞAN. (2022) Metaverse ve Pazarlamaya EtkileriMetaverse and Effect of Marketing. İnsan ve Toplum Bilimleri Araştırmaları Dergisi 11:3, pages 1890-1909.
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