From screen to service: how corporate social responsibility messages on social media shape hotel consumer advocacy

Naveed Ahmada Faculty of Management, Department of Management Sciences, Virtual University of Pakistan, Lahore, Pakistan

Aqeel Ahmadb Faculty of Management Sciences, University of Central Punjab, Lahore, Pakistan

Anna Lewandowskac Department of Management, University of Information Technology and Management, Rzeszow, Poland

Heesup Hand College of Hospitality and Tourism Management, Sejong University, Gwanjin-Gu, Seoul, KoreaCorrespondence[email protected]

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Naveed Ahmad, Sarminah Samad & Shahzad Mahmood. Sustainable pathways: the intersection of CSR, hospitality and the United Nations’ sustainable development goals. Current Issues in Tourism 0:0, pages 1-20.
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Naveed Ahmad, Aqeel Ahmad & Irfan Siddique. (2023) Beyond self‐interest : how altruistic values and human emotions drive brand advocacy in hospitality consumers through corporate social responsibility . Corporate Social Responsibility and Environmental Management.
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From screen to service: how corporate social responsibility messages on social media shape hotel consumer advocacy

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From screen to service: how corporate social responsibility messages on social media shape hotel consumer advocacy

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