Citations: The Demise of Live Radio Entertainment in the Heartland: A Case Study

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Stephen D. Perry. (2017) The Sponsor’s Fight for Audience: How General Foods Promoted Listenership for the Byrd Expedition Broadcasts. Journal of Radio & Audio Media 24:2, pages 339-356.
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Stephen D. Perry. (2014) CBS's Long Distance Radio Experiment: Broadcasting the Byrd Expedition From Little America. Journal of Radio & Audio Media 21:1, pages 80-95.
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