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Reading Research and Instruction Volume 37, 1998 - Issue 4
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Original Articles

Humorous literature: Motivation for reluctant readers

JanelL Klesius University of South Florida
,
Kathryn L. Laframboise University of South Florida
&
Mary Gaier University of South Florida
Pages 253-261 | Published online: 05 Feb 2010

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Devon S. DelVecchio & Haeran Jae. (2023) Characteristics of Aliterate Consumers and Their Responses to Advertising and Non-Advertising Communications. Journal of Promotion Management 29:7, pages 927-960.
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Li-Chih Wang, Sau Mei Stephanie Chu & Ji-Kang Chen. (2022) Humor Comprehension of Chinese Adolescents with and without Dyslexia. International Journal of Disability, Development and Education 0:0, pages 1-16.
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Haeran Jae & Devon S. DelVecchio. (2022) Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising. Journal of Global Marketing 35:2, pages 115-132.
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