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Original Articles

Cross-Cultural Perspectives on Promoting Festival Tourism—An Examination of Motives and Perceptions of Chinese Visitors Attending the Oktoberfest in Munich (Germany)

从跨文化角度了解节日旅游推广—探讨中国游客参加德国慕尼黑啤酒节的动机与感知

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Pages 377-395 | Published online: 07 Dec 2011

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Read on this site (12)

Yue Ma, Can-Seng Ooi & Anne Hardy. (2021) Cultural Complexity and Situated Mediation: Chinese Visitors at Port Arthur Historic Site. Journal of China Tourism Research 17:4, pages 532-548.
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Maria Helena Pestana, Artur Parreira & Luiz Moutinho. (2020) Motivations, emotions and satisfaction: The keys to a tourism destination choice. Journal of Destination Marketing & Management 16, pages 100332.
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Maria Vincenza Ciasullo, Roberto Tommasetti, Orlando Troisi & Massimiliano Vesci. (2019) Curiosity as Brazilian tourist motivation in visiting Europe. Revista Brasileira de Pesquisa em Turismo 13:3, pages 140-160.
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Matias Thuen Jørgensen, Rob Law & Brian Edward King. (2018) Beyond the stereotypes: Opportunities in China inbound tourism for second-tier European destinations. International Journal of Tourism Research 20:4, pages 488-497.
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Ou Wang, Xavier Gellynck & Wim Verbeke. (2017) Chinese consumers and European beer: Associations between attribute importance, socio-demographics, and consumption. Appetite 108, pages 416-424.
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Xiang Wei, Fang Meng & Pei Zhang. (2017) Chinese Citizens' Outbound Destination Choice: Objective and Subjective Factors. International Journal of Tourism Research 19:1, pages 38-49.
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Neslihan Paker & Ceren Altuntaş Vural. (2016) Customer segmentation for marinas: Evaluating marinas as destinations. Tourism Management 56, pages 156-171.
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Lisa Ruhanen, Michelle Whitford & Char-lee McLennan. (2015) Exploring Chinese visitor demand for Australia's indigenous tourism experiences. Journal of Hospitality and Tourism Management 24, pages 25-34.
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Girish Prayag, Marta Disegna, Scott Allen Cohen & Hongliang (Gordon) Yan. (2013) Segmenting Markets by Bagged Clustering. Journal of Travel Research 54:2, pages 234-250.
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Girish Prayag & Sameer Hosany. (2014) When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates. Tourism Management 40, pages 35-45.
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