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Original Articles

An Empirical Analysis of Tourists’ Switching Intention: The Case of Jiufen

游客转换意向的实证分析:以九份为例

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Pages 193-220 | Received 22 Dec 2017, Accepted 20 Feb 2018, Published online: 02 May 2018

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Hung-Che Wu, Chi-Han Ai & Haonan Xu. (2023) Exploring the drivers of pink-seeking intentions among women consumers. Journal of Marketing Communications 0:0, pages 1-28.
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