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Journal of China Tourism Research Volume 6, 2010 - Issue 1: Sixth China Tourism Forum
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Original Articles

Study of the Dimensions of Customer-Based Hotel Brand Equity

基于顾客评价的饭店品牌资产维度研究

Bin Li Business School, Renmin University of China, Haidian District, Beijing, P. R. ChinaCorrespondence[email protected]
,
Huimin Gu School of Tourism Management, Beijing International Studies University, Director of China Hospitality Industry Research Center, China Tourism Academy, Chaoyang District, Beijing, P. R. China
&
Haiying Yang Business Management Department, Beijing Vocational College of Labor and Social Security, Chaoyang District, Beijing, P. R. China
Pages 2-21 | Published online: 19 Mar 2010

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Read on this site (4)

Daniel Leung, Gang Li, Lawrence Hoc Nang Fong, Rob Law & Ada Lo. (2014) Current state of China tourism research. Current Issues in Tourism 17:8, pages 679-704.
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Jingxian Jiang, Ulrike Gretzel & Rob Law. (2014) Influence of Star Rating and Ownership Structure on Brand Image of Mainland China Hotels. Journal of China Tourism Research 10:1, pages 69-94.
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Kam Hung. (2013) Chinese Hotels in the Eyes of Chinese Hoteliers: The Most Critical Issues. Asia Pacific Journal of Tourism Research 18:4, pages 354-368.
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Rob Law, Daniel Leung & Hee Andy Lee. (2012) An Analysis of Publications in the Journal of China Tourism Research . Journal of China Tourism Research 8:1, pages 37-60.
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Articles from other publishers (2)

Eman Mohamed Abd-El-Salam. 2020. Global Branding. Global Branding 128 156 .
Eman Mohamed Abd-El-Salam. (2017) Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets. International Journal of Customer Relationship Marketing and Management 8:2, pages 21-44.
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