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Original Articles

‘Mediated persona’ and Hong Kong stars: negotiating mainland celebrity

Pages 219-232 | Received 27 Apr 2011, Accepted 18 Feb 2013, Published online: 25 Jul 2013

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Kim-Shyan Fam, David S. Waller & Reinhard Grohs. (2023) Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries. Journal of Asia-Pacific Business 24:1, pages 39-54.
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Lauren Gorfinkel & Xuezhong Su. 2016. Hong Kong and Bollywood. Hong Kong and Bollywood 265 293 .

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