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Celebrity Studies Volume 6, 2015 - Issue 3: Approaching Celebrity
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Netnography: observing and interacting with celebrity in the digital world

Ashleigh LoganDepartment of Marketing, University of Strathclyde, Sir William Duncan Building, 130 Rottenrow, GlasgowG4 0GE, ScotlandCorrespondence[email protected]
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Pages 378-381 | Received 03 Nov 2014, Accepted 04 Mar 2015, Published online: 06 Jul 2015

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Brendan Canavan. (2018) The complex cohort: a netnographic review of generation Y backpackers. Leisure Studies 37:2, pages 184-196.
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Emma Reid & Katherine Duffy. (2018) A netnographic sensibility: developing the netnographic/social listening boundaries. Journal of Marketing Management 34:3-4, pages 263-286.
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Articles from other publishers (11)

. 2023. Fashion and Tourism. Fashion and Tourism 283 329 .
Janka Kopaničová, Dagmar Klepochová & Zuzana Francová. (2022) Use of Netnography in Contemporary Marketing Research. Central European Business Review 11:4, pages 111-131.
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Ashleigh McFarlane, Kathy Hamilton & Paul Hewer. (2022) Putting passion to work: passionate labour in the fashion blogosphere. European Journal of Marketing 56:4, pages 1210-1231.
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Abdul Salam, Rajendra Mulye & Kaleel Rahman. (2022) Eating for the soul: a netnographic study of the ethical motives for organic food consumption. British Food Journal.
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Satya Banerjee, Sanjay Mohapatra & M. Bharati. 2022. AI in Fashion Industry. AI in Fashion Industry 149 171 .
Christopher P. Caulfield. (2021) Using Telecare to Treat Opioid Use Disorder: An Ethnographic Study in New York During COVID-19. Contemporary Drug Problems 48:4, pages 346-361.
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Liezel Cilliers & Kim Viljoen. (2021) A framework of ethical issues to consider when conducting internet-based research. SA Journal of Information Management 23:1.
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Philip H Coombes & Scott Jones. (2020) Toward auto-netnography in consumer studies. International Journal of Market Research 62:6, pages 658-665.
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Liezel Cilliers & Kim Viljoen. (2020) A framework of ethical issues to consider when conducting internet-based research. SA Journal of Information Management 22:1.
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Ashleigh McFarlane & Emma Samsioe. (2020) #50+ fashion Instagram influencers: cognitive age and aesthetic digital labours. Journal of Fashion Marketing and Management: An International Journal 24:3, pages 399-413.
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Fatemeh Sajjadian, Reza Sheikh, Mohammad Ehsan Souri & Shib Sankar Sana. (2018) Application of rough set and netnography in tourism marketing analysis. Journal of Modelling in Management 13:4, pages 1025-1036.
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