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Celebrity Studies Volume 8, 2017 - Issue 1
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Cultural Report

Just beautiful people holding a bottle: the driving forces behind South Korea’s love of celebrity endorsement

James TurnbullDepartment of Digital Contents, Dongseo University, Busan, South KoreaCorrespondence[email protected]
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Pages 128-135 | Received 26 Feb 2016, Accepted 10 Nov 2016, Published online: 07 Feb 2017

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Read on this site (3)

Laurie Venters & Alexander Rothenberg. (2023) Trammelled stars: the non-autonomy of female K-pop idols. Celebrity Studies 14:4, pages 455-471.
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Kim-Shyan Fam, David S. Waller & Reinhard Grohs. (2023) Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries. Journal of Asia-Pacific Business 24:1, pages 39-54.
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Anna Yates-Lu. (2021) Plotting the course: artistry, celebrity and kugak in South Korea. Celebrity Studies 12:2, pages 250-266.
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Articles from other publishers (3)

In-Hye Kang & Taehoon Park. (2021) Cultural Differences in Consumer Responses to Celebrities Acting Immorally: A Comparison of the United States and South Korea. Journal of Business Ethics 180:1, pages 373-389.
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Björn Boman. (2022) CAM: an achievement model of celebrity. SN Social Sciences 2:7.
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Patrícia Ianelli Rocha, Jorge Henrique Caldeira de Oliveira & Janaina de Moura Engracia Giraldi. (2019) Marketing communications via celebrity endorsement: an integrative review. Benchmarking: An International Journal 27:7, pages 2233-2259.
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