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Journal of Policy Research in Tourism, Leisure and Events Latest Articles

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Research Article

Millennials as potential creative tourists in South Africa: a CHAID approach to market segmentation

Anneli Douglasa Division: Tourism Management, University of Pretoria, Pretoria, South AfricaView further author information

Gijsbert Hoogendoornb Department of Geography, Environmental Management and Energy Studies, University of Johannesburg, Auckland Park, South Africa

https://orcid.org/0000-0001-7969-7952 View further author information

Greg Richardsc Tilburg School of Social and Behavioral Sciences, Tilburg University, Tilburg, NetherlandsCorrespondence[email protected]
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Received 23 Jan 2023, Accepted 17 Apr 2023, Published online: 28 Apr 2023

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https://doi.org/10.1080/19407963.2023.2205146
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