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Annals of GIS Volume 23, 2017 - Issue 4
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Original Articles

Improved targeted outdoor advertising based on geotagged social media data

Juntao LaiSpaceTimeLab for Big Data Analytics, Department of Civil, Environmental & Geomatic Engineering, University College London, London, UKCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0003-1255-6244View further author information
ORCID Icon,
Tao ChengSpaceTimeLab for Big Data Analytics, Department of Civil, Environmental & Geomatic Engineering, University College London, London, UKORCID Iconhttp://orcid.org/0000-0002-5503-9813View further author information
ORCID Icon &
Guy LansleyDepartment of Geography, University College London, London, UKORCID Iconhttp://orcid.org/0000-0002-3406-178XView further author information
ORCID Icon
Pages 237-250 | Received 18 Jun 2017, Accepted 04 Sep 2017, Published online: 03 Oct 2017

Citations (18)

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Rick T. Wilson. (2023) Out-of-Home Advertising: A Systematic Review and Research Agenda. Journal of Advertising 52:2, pages 279-299.
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Rick T. Wilson. (2023) Out-of-home advertising: a bibliometric review. International Journal of Advertising 0:0, pages 1-35.
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Meng Huang, Zhixiang Fang, Robert Weibel, Tao Zhang & Haosheng Huang. (2021) Dynamic optimization models for displaying outdoor advertisement at the right time and place. International Journal of Geographical Information Science 35:6, pages 1179-1204.
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Yunzhe Liu & Tao Cheng. (2020) Understanding public transit patterns with open geodemographics to facilitate public transport planning. Transportmetrica A: Transport Science 16:1, pages 76-103.
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Caglar Koylu. (2019) Modeling and visualizing semantic and spatio-temporal evolution of topics in interpersonal communication on Twitter. International Journal of Geographical Information Science 33:4, pages 805-832.
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Articles from other publishers (13)

Nan Bai, Pirouz Nourian, Renqian Luo, Tao Cheng & Ana Pereira Roders. (2023) Screening the stones of Venice: Mapping social perceptions of cultural significance through graph-based semi-supervised classification. ISPRS Journal of Photogrammetry and Remote Sensing 203, pages 135-164.
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Madjid Tavana, Hosein Arman, Abdollah Hadi-Vencheh & Sadegh Mansoori. (2023) A fuzzy multi-objective optimization model for sustainable location planning using volumetric fuzzy sets. Annals of Operations Research.
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Zidong Yu, Xiaolin Zhu & Xintao Liu. (2022) Characterizing metro stations via urban function: Thematic evidence from transit-oriented development (TOD) in Hong Kong. Journal of Transport Geography 99, pages 103299.
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Matthew K. McKitrick, Nadine Schuurman & Valorie A. Crooks. (2022) Collecting, analyzing, and visualizing location-based social media data: review of methods in GIS-social media analysis. GeoJournal 88:1, pages 1035-1057.
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Yan Leng, Jinhua Zhao & Haris Koutsopoulos. (2021) Leveraging Individual and Collective Regularity to Profile and Segment User Locations from Mobile Phone Data. ACM Transactions on Management Information Systems 12:3, pages 1-22.
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Takanobu Omura, Kenta Suzuki, Panote Siriaraya, Mohit Mittal, Yukiko Kawai & Shinsuke Nakajima. (2020) Ad Recommendation utilizing user behavior in the physical space to represent their latent interest. Ad Recommendation utilizing user behavior in the physical space to represent their latent interest.
Colman Humphrey, Shane T Jensen, Dylan S Small & Rachel Thurston. (2019) Urban vibrancy and safety in Philadelphia. Environment and Planning B: Urban Analytics and City Science 47:9, pages 1573-1587.
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Juntao Lai, Guy Lansley, James Haworth & Tao Cheng. (2019) A name‐led approach to profile urban places based on geotagged Twitter data. Transactions in GIS 24:4, pages 858-879.
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Kang Liu, Ling Yin, Feng Lu & Naixia Mou. (2020) Visualizing and exploring POI configurations of urban regions on POI-type semantic space. Cities 99, pages 102610.
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Kang Liu, Peiyuan Qiu, Song Gao, Feng Lu, Jincheng Jiang & Ling Yin. (2020) Investigating urban metro stations as cognitive places in cities using points of interest. Cities 97, pages 102561.
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Meng Huang, Zhixiang Fang & Tao Zhang. 2020. Web and Wireless Geographical Information Systems. Web and Wireless Geographical Information Systems 125 134 .
Kang Liu, Song Gao & Feng Lu. (2019) Identifying spatial interaction patterns of vehicle movements on urban road networks by topic modelling. Computers, Environment and Urban Systems 74, pages 50-61.
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Meng Huang, Zhixiang Fang, Shili Xiong & Tao Zhang. (2019) Interest-Driven Outdoor Advertising Display Location Selection Using Mobile Phone Data. IEEE Access 7, pages 30878-30889.
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