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Articles

Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour

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Jinsoo Hwang, Kyu-Hyeon Joo, Heather (Markham) Kim & Jenni Soo-Hee Lee. (2023) The difference between service robots and human staff in the extended TPB model in airports. Current Issues in Tourism 0:0, pages 1-14.
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Jinsoo Hwang, Heather Markham Kim, Kyu-Hyeon Joo & Jinkyung Jenny Kim. (2022) The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees. Journal of Travel & Tourism Marketing 39:2, pages 256-270.
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