Advanced search
Publication Cover
International Journal of Healthcare Management Volume 13, 2020 - Issue 3
Submit an article Journal homepage
558
Views
4
CrossRef citations to date
0
Altmetric
On Innovative approaches to Organizational Development

Effective marketing tool for the marketing professionals in healthcare organization: The 4 ‘S’ model

Biranchi N. JenaDepartment of Health & Hospital Management, Symbiosis Institute of Health Sciences, Symbiosis International University, Pune, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6388-2408
ORCID Icon
Pages 201-206 | Received 23 May 2017, Accepted 02 Nov 2017, Published online: 13 Nov 2017

Citations (4)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Priscilla Teika Odoom, Bedman Narteh & Raphael Odoom. (2021) Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions. International Journal of Healthcare Management 14:3, pages 663-675.
Read now
Merve Memisoglu. (2020) Marketing communications for over-the-counter drugs and non-pharmaceutical products: the professionals’ perspective. International Journal of Healthcare Management 13:sup1, pages 33-40.
Read now

Articles from other publishers (2)

Adela Laura Popa, Naiana Nicoleta Ţarcă, Dinu Vlad Sasu, Simona Aurelia Bodog, Remus Dorel Roşca & Teodora Mihaela Tarcza. (2022) Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation. Sustainability 14:17, pages 10499.
Crossref
Aida Budrevičiūtė, Ramunė Kalėdienė, Renata Paukštaitienė, Liudmila Bagdonienė, Mindaugas Stankūnas & Leonas Valius. (2021) The perspectives of patients with type 2 diabetes mellitus on marketing mix elements in primary health care: a quantitative study from Lithuania. Primary Health Care Research & Development 22.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.