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International Journal of Healthcare Management Volume 13, 2020 - Issue sup1
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Articles

Does brand equity play a role on doctors prescribing behavior in emerging markets?

R. K. Srivastavaa Sydenham Institute of Management Studies, Research and Entrepreneurship Education, Mumbai, IndiaCorrespondence[email protected] [email protected]
&
Jitendra Bodkheb MGM Institute of Health Sciences, Navi Mumbai, India
Pages 1-11 | Received 14 Sep 2017, Accepted 22 Nov 2017, Published online: 31 Jan 2018

Citations (5)

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Read on this site (3)

Eddie Rhee & John C. Yi. (2022) Physician’s interest to meet the sales rep and sample need: Implication to pharmaceutical detailing and sampling efforts. International Journal of Healthcare Management 15:1, pages 84-92.
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Cheng-Hun Fong & Yen-Nee Goh. (2021) Why brand equity is so important for private healthcare? View from an emerging market. International Journal of Healthcare Management 14:4, pages 1198-1205.
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R. K. Srivastava & Jitendra Ganpatrao Bodkhe. (2021) Does the country of origin has impact on prescribing behaviour of general practitioners?. International Journal of Healthcare Management 14:3, pages 656-662.
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Articles from other publishers (2)

Girish Ramesh Kulkarni, Suraj Agrahari & Sankar Sen. (2023) Launching a new brand in the multi-brand portfolio: real world observational study evaluating mediating role of detailing priority and detailing time on physicians’ prescription behavior. International Journal of Pharmaceutical and Healthcare Marketing 17:3, pages 288-310.
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Vincenzo Basile. (2019) Building a Strong Brand Equity in Pharmaceutical Industry. International Journal of Customer Relationship Marketing and Management 10:3, pages 1-20.
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