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International Journal of Healthcare Management Volume 13, 2020 - Issue sup1
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Articles

Marketing communications for over-the-counter drugs and non-pharmaceutical products: the professionals’ perspective

Merve MemisogluDepartment of Pharmacy Management, Faculty of Pharmacy, Biruni University, Istanbul, TurkeyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8068-6836
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Pages 33-40 | Received 27 Nov 2017, Accepted 11 Dec 2017, Published online: 18 Dec 2017

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Waqar Ghani, Thani Jambulingam & Rajneesh Sharma. (2020) Internet marketing in healthcare: The case of generic drugs and the contagion effect. International Journal of Healthcare Management 13:sup1, pages 302-310.
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Articles from other publishers (3)

Szilard Szigeti & Laszlo Jozsa. (2023) Obtaining Consumer Information for the Purchase of Over-The-Counter Medicines and Food Supplements from Hungarian-Speaking Adult Consumers in Slovakia. Health Economics and Management Review 4:1, pages 60-70.
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Juliana Reis Bernardes, Cecília Lima de Queirós Mattoso, Marco Aurelio Carino Bouzada & Claudia Affonso Silva Araujo. (2020) Vulnerability of poorly literate adult consumers regarding over-the-counter drugs. International Journal of Pharmaceutical and Healthcare Marketing 15:2, pages 212-234.
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Ana Pinto Borges & Paula Rodrigues. 2021. New Techniques for Brand Management in the Healthcare Sector. New Techniques for Brand Management in the Healthcare Sector 184 198 .

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