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Articles

The impact of service quality on customer referrals: The mediating role of customer gratitude

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Pages 164-172 | Received 19 Oct 2017, Accepted 08 Jun 2018, Published online: 10 Jul 2018

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Long Hoang Le, Son Cong Bui, Giang Huong Duong & Yung-Chi Chang. (2021) Understanding the relationships between B2C and C2C value co-creation in the universities: the mediating role of brand awareness. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Articles from other publishers (1)

Mohamed A. Khashan, Mohamed M. Elsotouhy, Mohamed A. Ghonim & Thamir Hamad Alasker. (2023) Smart customer experience, customer gratitude, P-WOM and continuance intentions to adopt smart banking services: the moderating role of technology readiness. The TQM Journal.
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