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International Journal of Healthcare Management Volume 13, 2020 - Issue sup1
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The role of marketing mix (the 7 Ps) in patients’ attitudes to Iranian hospitals based on their kind of ownership (case study in Iran)

Samereh Yaghoubiana Health Services Management, Hekmat Hospital, Mazandaran Social Security Organization, Sari, IranORCID Iconhttps://orcid.org/0000-0001-9904-5230
ORCID Icon,
Mohammad Ali Jahanib Social Determinants of Health Research Center, Health Research Institute, School of Medicine, Babol University of Medical Sciences, Babol, Iran
,
Jamshid Yazdani-Charatic Department of Biostatistics, Health Sciences Research Center, Mazandaran University of Medical Sciences, Sari, Iran
&
Ghahraman Mahmoudid Hospital Administration Research CenterSari Branch, Sari Branch, Islamic Azad Unuversity, Sari, IranCorrespondence[email protected]
Pages 268-272 | Received 11 Jan 2018, Accepted 19 Jul 2018, Published online: 29 Nov 2018

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Rohollah Kalhor, Omid Khosravizadeh, Mohammad Zakaria Kiaei, Saeed Shahsavari & Mohammad Badrlo. (2021) Role of service quality, trust and loyalty in building patient-based brand equity: Modeling for public hospitals. International Journal of Healthcare Management 14:4, pages 1389-1396.
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Omid Khosravizadeh, Soudabeh Vatankhah, Najmeh Baghian, Saeed Shahsavari, Mozhgan Sadat Ghaemmohamadi & Bahman Ahadinezhad. (2021) The branding process for healthcare centers: Operational strategies from consumer’s identification to market development. International Journal of Healthcare Management 14:4, pages 956-964.
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Sandhya C. & Srinivasa Rao Kunte R.. (2023) An Industry Analysis of the Hospital Sector in Mangalore – A Study. International Journal of Case Studies in Business, IT, and Education, pages 263-290.
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Malgorzata Nermend, Uma Shankar Singh & Swapnil Singh. (2022) Educational background as decision criteria in selection of private sector healthcare service providers. Procedia Computer Science 207, pages 4651-4659.
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Samereh Yaghoubian, Mohammad Ali Jahani, Zeynab Farhadi & Ghahraman Mahmoudi. (2021) Factors affecting health services strategic purchasing for breast cancer patients: a mixed study in Iran. Cost Effectiveness and Resource Allocation 19:1.
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Ramin Ravangard, Amir Khodadad & Peivand Bastani. (2020) How marketing mix (7Ps) affect the patients’ selection of a hospital: experience of a low-income country. Journal of the Egyptian Public Health Association 95:1.
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Afzal Hossain, Md. Humayun K. Chowdhury, Shahedul Hasan, Md. Shamsuzzaman, Ather Y. Fahim & Md Yusuf H. Khan. (2020) Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students. Strategic Change 29:3, pages 363-374.
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