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Journal of Global Fashion Marketing Volume 3, 2012 - Issue 2
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Original Articles

Asymmetry in Multi-Cultural Luxury Communication: A Comparative Analysis on Luxury Brand Communication in India and China

Mukta Ramchandani
&
Ivan Coste-Manière SKEMA Business School, 60, rue Dostoievski – BP 85 – 06902, Sophia Antipolis CEDEX, France Phone: +00 33 4 93 95 45 27 E-mail: [email protected]
Pages 89-97 | Received 23 Apr 2012, Accepted 28 May 2012, Published online: 12 Dec 2012

Citations (16)

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Read on this site (5)

Sheetal Jain. (2019) Factors Affecting Sustainable Luxury Purchase Behavior: A Conceptual Framework. Journal of International Consumer Marketing 31:2, pages 130-146.
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Heidi Cheng, Elina Koivisto & Pekka Mattila. (2014) International fashion trade shows as knowledge creation platforms for microenterprises. Journal of Global Fashion Marketing 5:2, pages 149-164.
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Shu-Chuan Chu, Sara Kamal & Yoojung Kim. (2013) Understanding consumers' responses toward social media advertising and purchase intention toward luxury products. Journal of Global Fashion Marketing 4:3, pages 158-174.
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Sanjukta Pookulangara & DeeK. Knight. (2013) Indian consumers’ mall patronage intentions: impacts of shopping motivations, subjective norms, materialism, and self-efficacy. Journal of Global Fashion Marketing 4:1, pages 20-32.
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Tinne Van Gorp, Jonas Hoffmann & Ivan Coste-Manière. (2012) Brand Building: Luxury Leather Goods Brands Anatomized. Journal of Global Fashion Marketing 3:3, pages 127-134.
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Articles from other publishers (11)

Rocío Carranza, Lamberto Zollo, Estrella Díaz & Monica Faraoni. (2022) Solving the luxury fashion and sustainable development “oxymoron”: A cross‐cultural analysis of green luxury consumption enablers and disablers. Business Strategy and the Environment 32:4, pages 2399-2419.
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Miguel Angelo HemzoMiguel Angelo Hemzo. 2023. Marketing Luxury Services. Marketing Luxury Services 149 160 .
Ceyda DENEÇLİ, Öykü YILDIZ & Sevda DENEÇLİ. (2022) Lüks Marka Değeri Algısının Sadakat Oluşumu Üzerindeki EtkisiThe Effect Of Luxurious Brand Value Perception On Loyalty Formation. Uluslararası Sosyal Bilimler Akademi Dergisi 4:9, pages 763-782.
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Fayrene Chieng. 2022. Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability. Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability 200 217 .
Pradeep Kautish, Arpita Khare & Rajesh Sharma. (2020) Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption. Journal of Product & Brand Management 30:4, pages 513-531.
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Murat Arslandere. 2021. Building Consumer-Brand Relationship in Luxury Brand Management. Building Consumer-Brand Relationship in Luxury Brand Management 178 198 .
Shubin Yu & Yangjuan Hu. (2020) When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing. Journal of Retailing and Consumer Services 54, pages 102010.
Crossref
Sheetal Jain & Sita Mishra. 2019. Sustainable Luxury. Sustainable Luxury 55 82 .
Chandan Maheshkar. 2018. Mobile Commerce. Mobile Commerce 1094 1109 .
Chandan Maheshkar. (2017) Luxury via E-commerce. International Journal of E-Business Research 13:1, pages 82-95.
Crossref
Coste-Manière Ivan, Ramchandani Mukta, Chhabra Sudeep & Cakmak Burak. 2016. Handbook of Sustainable Luxury Textiles and Fashion. Handbook of Sustainable Luxury Textiles and Fashion 17 34 .

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