Citations (10)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (4)
Osmud Rahman, Benjamin C. M. Fung & Devender Kharb. (2021) Factors influencing consumer choice: a study of apparel and sustainable cues from Canadian and Indian consumers’ perspectives. International Journal of Fashion Design, Technology and Education 14:2, pages 151-161.
Read now
Read now
Osmud Rahman & Devender Kharb. (2018) Fashion innovativeness in India: shopping behaviour, clothing evaluation and fashion information sources. International Journal of Fashion Design, Technology and Education 11:3, pages 287-298.
Read now
Read now
Osmud Rahman, Benjamin C.M. Fung & Wing-sun Liu. (2014) Using data mining to analyse fashion consumers’ preferences from a cross-national perspective. International Journal of Fashion Design, Technology and Education 7:1, pages 42-49.
Read now
Read now
Osmud Rahman, Xiaopeng Chen & Raymond Au. (2013) Consumer behaviour of pre-teen and teenage youth in China. Journal of Global Fashion Marketing 4:4, pages 247-265.
Read now
Read now
Articles from other publishers (6)
Berihun Bizuneh, Shalemu Sharew Hailemariam & Selam Tsegaye. (2021) A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia. Journal of Fashion Marketing and Management: An International Journal 26:5, pages 776-791.
Crossref
Crossref
Iris Mohr, Leonora Fuxman & Ali B. Mahmoud. (2021) A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend. Journal of Fashion Marketing and Management: An International Journal 26:4, pages 640-660.
Crossref
Crossref
Osmud Rahman & Małgorzata Koszewska. (2020) A study of consumer choice between sustainable and non-sustainable apparel cues in Poland. Journal of Fashion Marketing and Management: An International Journal 24:2, pages 213-234.
Crossref
Crossref
Osmud Rahman, Benjamin C.M. Fung & Zhimin Chen. (2020) Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness. Sustainability 12:9, pages 3818.
Crossref
Crossref
Andrej Géci, Ľudmila Nagyová & Jana Rybanská. (2017) Impact of sensory marketing on consumer´s buying behaviour. Potravinarstvo Slovak Journal of Food Sciences 11:1, pages 709-117.
Crossref
Crossref
Osmud Rahman, Benjamin C.M. Fung, Zhimin Chen & Xiang Gao. (2017) A cross-national study of apparel consumer preferences and the role of product-evaluative cues. Asia Pacific Journal of Marketing and Logistics 29:4, pages 796-812.
Crossref
Crossref