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Original Articles

Art Infusion in Fashion Product: The influence of Visual Art on Product Evaluation and Purchase Intention of Consumers

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Pages 180-186 | Received 20 Jul 2012, Accepted 11 Oct 2012, Published online: 02 Jan 2013

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Read on this site (7)

Felix Septianto, Sara Quach, Park Thaichon & Arnold Japutra. (2023) Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products. International Journal of Advertising 42:5, pages 916-944.
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Mansi Gupta & Rakesh Mohan Joshi. (2023) Unveiling the latent consumer values from art-infused products: A qualitative approach. Journal of Global Fashion Marketing 14:2, pages 173-186.
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Hyunjoo Oh, Ha Kyung Lee, Jimin Kim & Ho Jung Choo. (2018) Effects of art in retail environments. The International Review of Retail, Distribution and Consumer Research 28:3, pages 294-319.
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Haesung Whang, Eunju Ko, Ting Zhang & Pekka Mattila. (2015) Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia. International Journal of Advertising 34:5, pages 789-811.
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Hyojin Kim, Eunju Ko & Juran Kim. (2015) SNS users' para-social relationships with celebrities: social media effects on purchase intentions. Journal of Global Scholars of Marketing Science 25:3, pages 279-294.
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Jie G. Fowler, Timothy H. Reisenwitz & Les Carlson. (2015) Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads. Journal of Global Fashion Marketing 6:3, pages 194-206.
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Articles from other publishers (19)

Mansi Gupta. (2023) Are consumers willing to pay a premium for art-infused products?. South Asian Journal of Business Studies.
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Mansi Gupta & Rakesh Mohan Joshi. (2022) Art infusion phenomenon: a systematic literature review. Journal of Product & Brand Management 32:2, pages 235-256.
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Sara Quach, Felix Septianto, Park Thaichon & Wen Mao. (2022) Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity. Journal of Business Research 150, pages 538-552.
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Pharitporn Kawkamsue & Prachya Kritsanaphan. (2022) Crafting latex-coated fabrics: An experimental study with a local material of southern Thailand. Craft Research 13:1, pages 137-151.
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Carsten Baumgarth & Jennifer Bahati Wieker. (2020) From the classical art to the urban art infusion effect: The effect of street art and graffiti on the consumer evaluation of products. Creativity and Innovation Management 29:S1, pages 116-127.
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Elina Koivisto & Pekka Mattila. (2020) Extending the luxury experience to social media – User-Generated Content co-creation in a branded event. Journal of Business Research 117, pages 570-578.
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Jung Eun Lee & Song-Yi Youn. (2020) Luxury marketing in social media: the role of social distance in a craftsmanship video. Asia Pacific Journal of Marketing and Logistics 33:3, pages 826-845.
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Muhammad Naeem. (2020) Uncovering the role of social motivational factors as a tool for enhancing brand-related content. Qualitative Market Research: An International Journal 23:2, pages 287-307.
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Martin Skov & Marcos Nadal. (2020) A Farewell to Art: Aesthetics as a Topic in Psychology and Neuroscience. Perspectives on Psychological Science 15:3, pages 630-642.
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Carsten Baumgarth. 2020. Forum Markenforschung 2018. Forum Markenforschung 2018 195 212 .
Stefania MasèStefania Masè. 2020. Art and Business. Art and Business 123 135 .
Stefania MasèStefania Masè. 2020. Art and Business. Art and Business 21 47 .
Marta Massi & Alex Turrini. 2020. The Artification of Luxury Fashion Brands. The Artification of Luxury Fashion Brands 1 32 .
Carsten Baumgarth. (2018) Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration. Journal of Product & Brand Management 27:3, pages 237-248.
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Pielah Kim, Hua Chang, Rajiv Vaidyanathan & Leslie Stoel. (2018) Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?. Journal of Product & Brand Management 27:3, pages 308-319.
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Suhyun Park & Eunju Ko. (2017) The Effect of Technology·Culture Convergence and Sustainability Management Activities of Fashion Brands on Sustainability Evaluation. Fashion & Textile Research Journal 19:2, pages 152-165.
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Eunha Choi, Eunju Ko & Angella J. Kim. (2016) Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters. Journal of Business Research 69:12, pages 5827-5832.
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DANIELLE MANTOVANI & DEBORAH IURI TAZIMA. (2016) VISUAL ART AND REGULATORY FIT MESSAGES ON CONSUMER EVALUATIONS. Revista de Administração de Empresas 56:2, pages 152-165.
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Miah Lee, Eunju Ko, Seulgi Lee & Kyulim Kim. (2015) Understanding Luxury Disposition. Psychology & Marketing 32:4, pages 467-480.
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