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Journal of Global Fashion Marketing Volume 6, 2015 - Issue 3
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Articles

A brief affair with underwear: Uniqueness and innovativeness in male underwear brand purchases

Ian PhauCurtin University, Perth, AustraliaCorrespondence[email protected]
,
Min TeahCurtin University, Perth, Australia
,
Aaron LimCurtin University, Perth, Australia
&
Ryan HoCurtin University, Perth, Australia
Pages 222-235 | Received 31 Dec 2013, Accepted 03 Mar 2015, Published online: 12 Jun 2015

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Ramadania Ramadania, Jaebeom Suh, Rosyadi Rosyadi, Bintoro Bagus Purmono & Rahmawati Rahmawati. (2023) Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics. Cogent Business & Management 10:2.
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Pallavi Dogra & Arun Kaushal. (2023) The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy. Journal of Marketing Communications 29:4, pages 403-430.
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Articles from other publishers (12)

Richard Herriott. (2023) Bridging measurement and cultural interpretation: Experiencing the form-giving of men’s briefs. Critical Studies in Men's Fashion.
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Zhe Cheng, Xinzhou Wu, Victor Kuzmichev & Dominique Adolphe. (2022) The Influence of Major Ergonomic Factors on the Demand for Underwear in the Highly Educated Male Group. Sustainability 14:19, pages 12464.
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Steven L. Dashiell. (2022) ‘[Selling]’: Gender capital in the commerce of men’s underwear on Reddit. Critical Studies in Men's Fashion 9:2, pages 147-162.
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Tat-Huei Cham, Boon Liat Cheng & Caryn Kar Yan Ng. (2020) Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders. Young Consumers 22:1, pages 28-67.
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Jinsoo Hwang, Kwang-Woo Lee, Dohyung Kim & Insin Kim. (2020) Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness. Sustainability 12:21, pages 9165.
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Davood Feiz & Hadi Moradi. (2019) Creating consumer-based brand equity for customers by brand experience. Journal of Islamic Marketing 11:6, pages 1443-1464.
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Zhengpei Wang & Xue Yang. (2019) Understanding backers’ funding intention in reward crowdfunding: An elaboration likelihood perspective. Technology in Society 58, pages 101149.
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Jinsoo Hwang, Jin-Soo Lee & Hyunjoon Kim. (2019) Perceived innovativeness of drone food delivery services and its impacts on attitude and behavioral intentions: The moderating role of gender and age. International Journal of Hospitality Management 81, pages 94-103.
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Aikaterini Manthiou, Juhee Kang, Sunghyup Sean Hyun & Xiao Xiao Fu. (2018) The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence. International Journal of Hospitality Management 75, pages 38-47.
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Namhoon Kim, Eunha Chun & Eunju Ko. (2017) Country of origin effects on brand image, brand evaluation, and purchase intention. International Marketing Review 34:2, pages 254-271.
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Sertaç Çifci, Yuksel Ekinci, Georgina Whyatt, Arnold Japutra, Sebastian Molinillo & Haytham Siala. (2016) A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands. Journal of Business Research 69:9, pages 3740-3747.
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Hao Zhang, Xiaoning Liang & Shiquan Wang. (2016) Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy. Journal of Business Research 69:9, pages 3725-3730.
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