Citations (34)
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Kim Willems & Malaika Brengman. (2019) Fashion store personality: Scale development and relation to self-congruity theory, a retrospective commentary. Journal of Global Fashion Marketing 10:3, pages 286-303.
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Jamid Ul Islam & Zillur Rahman. (2016) Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands. Journal of Global Fashion Marketing 7:1, pages 45-59.
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Quang-An Ha, Phuong Nhi Nguyen Pham & Long Hoang Le. (2022) What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention. International Review on Public and Nonprofit Marketing 19:4, pages 835-859.
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Rehan Husain, Amna Ahmad & Bilal Mustafa Khan. (2022) The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media. Global Business and Organizational Excellence 41:4, pages 48-67.
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Li Ge. (2022) To Buy or Not to Buy? A Research on the Relationship Between Traceable Food Extrinsic Cues and Consumers’ Purchase Intention. Frontiers in Psychology 13.
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Lihong Chen, Habiba Halepoto, Chunhong Liu, Naveeta Kumari, Xinfeng Yan, Qinying Du & Hafeezullah Memon. (2021) Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention. Sustainability 13:22, pages 12770.
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Sri Rahayu Hijrah Hati, Sigit Sulistiyo Wibowo & Anya Safira. (2020) The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country. Journal of Islamic Marketing 12:7, pages 1363-1384.
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Susana C. Silva, Thelma Valeria Rocha, Roberta De Cicco, Renata Fernandes Galhanone & Luiza Tari Manzini Ferreira Mattos. (2021) Need for touch and haptic imagery: An investigation in online fashion shopping. Journal of Retailing and Consumer Services 59, pages 102378.
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Lisa S. McNeill & Jasmine Snowdon. (2021) Slow Fashion – Balancing the Conscious Retail Model within the Fashion Marketplace. Australasian Marketing Journal 27:4, pages 215-223.
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Xiaofeng Su, Wenhe Lin, Anxin Xu, Lingyun Huang, Jingjing Wu, Shanmei Cai, Lili Sun & Wenxing Xu. (2019) Customer Experience and Continual Usage Willingness of Fresh Products APPs: Based on the Framework of the Cue Utilization Theory. Customer Experience and Continual Usage Willingness of Fresh Products APPs: Based on the Framework of the Cue Utilization Theory.
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Harsandaldeep Kaur & Sahiba Anand. (2018) Segmenting Generation Y using the Big Five personality traits: understanding differences in fashion consciousness, status consumption and materialism. Young Consumers 19:4, pages 382-401.
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Rania A.M. Shamah, Michela C. Mason, Andrea Moretti & Francesco Raggiotto. (2018) Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective. Journal of Business Research 86, pages 446-456.
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Namhoon Kim, Eunha Chun & Eunju Ko. (2017) Country of origin effects on brand image, brand evaluation, and purchase intention. International Marketing Review 34:2, pages 254-271.
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Huanzhang Wang, Kyung Hoon Kim, Eunju Ko & Honglei Liu. (2016) Relationship between service quality and customer equity in traditional markets. Journal of Business Research 69:9, pages 3827-3834.
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Yeu-Jin Kang & Seong-Yeon Park. (2016) The perfection of the narcissistic self: A qualitative study on luxury consumption and customer equity. Journal of Business Research 69:9, pages 3813-3819.
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Sertaç Çifci, Yuksel Ekinci, Georgina Whyatt, Arnold Japutra, Sebastian Molinillo & Haytham Siala. (2016) A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands. Journal of Business Research 69:9, pages 3740-3747.
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