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Journal of Global Fashion Marketing Volume 6, 2015 - Issue 3
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Articles

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

Jie G. FowlerDepartment of Marketing and International Business, Langdale College of Business Administration, University of Nebraska-Lincoln, Valdosta State University, Valdosta, GA, USACorrespondence[email protected]
,
Timothy H. ReisenwitzDepartment of Marketing and International Business, Langdale College of Business Administration, Cleveland State University, Valdosta State University, Valdosta, GA, USA
&
Les CarlsonMarketing Department, University of Nebraska-Lincoln, Lincoln, NE, USA
Pages 194-206 | Received 10 Nov 2014, Accepted 24 Jan 2015, Published online: 12 Jun 2015

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Read on this site (2)

Lame M. Kenalemang-Palm & Göran Eriksson. (2023) The scientifization of “green” anti-ageing cosmetics in online marketing: a multimodal critical discourse analysis. Social Semiotics 33:5, pages 1026-1045.
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Katarina Halvorsen. (2019) A retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway. Journal of Global Fashion Marketing 10:4, pages 398-403.
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Articles from other publishers (3)

Wuttipong Panitsettakorn, Pornthipa Ongkunaruk & Thaweephan Leingpibul. (2023) The present state of the cosmetics supply chain in Thailand and the prospective role of Independent Quality Assurance Verifiers (IQAVs) within the supply chain. Heliyon 9:10, pages e20892.
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Yalım Özdinç. (2021) Meta-cognitive impairment in processing ingredients: the effects of jargon, list length and aids on young consumers’ evaluations of cosmetic products. Young Consumers 23:1, pages 129-143.
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Jie G. Fowler, Les Carlson & Himadri Roy Chaudhuri. (2019) Assessing Scientific Claims In Print Ads that Promote Cosmetics. Journal of Advertising Research 59:4, pages 466-482.
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