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Journal of Global Fashion Marketing Volume 8, 2017 - Issue 3
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Effects of brand familiarity and brand loyalty on imagery elaboration in online apparel shopping

网上服装购物中品牌熟悉度和品牌忠诚度对图像阐述的影响

Ui-Jeen YuDepartment of Family and Consumer Sciences, Illinois State University, Normal, IL, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-1948-5592
ORCID Icon,
Eunjoo ChoSchool of Human Environmental Sciences, University of Arkansas, Fayetteville, AR, USAORCID Iconhttp://orcid.org/0000-0002-9448-3642
ORCID Icon &
Kim K. P. JohnsonCollege of Design, Housing, and Apparel, University of Minnesota, St. Paul, MN, USAORCID Iconhttp://orcid.org/0000-0002-9949-6696
ORCID Icon
Pages 193-206 | Received 03 Nov 2016, Accepted 16 Jan 2017, Published online: 19 Apr 2017

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Read on this site (2)

Y. Greg Song, Jiemin Looi & Eun Yeon Kang. (2023) Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes. Journal of Global Fashion Marketing 14:4, pages 505-520.
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Hua Meng, Jamie L. Grigsby & Cesar Zamudio. (2020) Spritz or showcase? Gender, uncertainty, and fragrance evaluation. Journal of Global Fashion Marketing 11:4, pages 343-360.
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Articles from other publishers (12)

I. Putu Gede Iwan Trisna Jaya & Chyi Jaw. (2023) Innovativeness or Involvement: How Virtual Reality Influences Nostalgic Emotion and Imagery in Travel Intention. Journal of Hospitality & Tourism Research.
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Manasa R. & A. Jayanthila Devi. (2022) Amazon's Artificial Intelligence in Retail Novelty - Case Study. International Journal of Case Studies in Business, IT, and Education, pages 787-804.
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Wei Yin & Bugao Xu. (2021) Effect of online shopping experience on customer loyalty in apparel business-to-consumer ecommerce. Textile Research Journal 91:23-24, pages 2882-2895.
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Dung Le, Noel Scott & Ying Wang. (2021) Impact of prior knowledge and psychological distance on tourist imagination of a promoted tourism event. Journal of Hospitality and Tourism Management 49, pages 101-111.
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Qianhui Rao & Eunju Ko. (2021) Impulsive purchasing and luxury brand loyalty in WeChat Mini Program. Asia Pacific Journal of Marketing and Logistics 33:10, pages 2054-2071.
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Narasimhan Rajkumar, Pankaj Vishwakarma & Kishore Kumar Gangwani. (2020) Investigating consumers' path to showrooming: a perceived value-based perspective. International Journal of Retail & Distribution Management 49:2, pages 299-316.
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Changsok Yoo, Kyoung Cheon Cha & Sang-Hoon Kim. (2020) A quantile regression approach to gaining insights for reacquition of defected customers. Journal of Business Research 120, pages 443-452.
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Jung Eun Lee & Eonyou Shin. (2020) The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes: A mental imagery perspective. Journal of Business Research 120, pages 407-417.
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Lubica Gajanova, Margareta Nadanyiova & George Lazaroiu. (2020) Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View. Central European Business Review 9:2, pages 1-18.
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Juran Kim & Ki Hoon Lee. (2019) Influence of integration on interactivity in social media luxury brand communities. Journal of Business Research 99, pages 422-429.
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Jana Kliestikova, Pavol Durana & Maria Kovacova. (2019) Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic. Central European Business Review 8:1, pages 15-32.
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David Martín-Consuegra, Estrella Díaz, Mar Gómez & Arturo Molina. (2019) Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations. Physiology & Behavior 200, pages 104-110.
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