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Journal of Global Fashion Marketing Volume 9, 2018 - Issue 1: The new marketing in fashion e-commerce
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Original Articles

Problematizing customization and IT in the fashion industry: A case study of an Italian shoemaker

问题定制和信息技术在时尚产业的应用：以意大利‘鞋匠’进行案例分析

Andrea PernaDepartment of Management, Università Politecnica delle Marche, Ancona, Italy;Department of Engineering Sciences, Uppsala University, Uppsala, SwedenCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-5246-2720
ORCID Icon,
Andrea RunfolaDepartment of Economics, University of Perugia, Perugia, ItalyORCID Iconhttp://orcid.org/0000-0001-5343-6914
ORCID Icon,
Valerio TemperiniDepartment of Management, Università Politecnica delle Marche, Ancona, ItalyORCID Iconhttp://orcid.org/0000-0001-9238-8898
ORCID Icon &
Gian Luca GregoriDepartment of Management, Università Politecnica delle Marche, Ancona, ItalyORCID Iconhttp://orcid.org/0000-0001-9220-7970
ORCID Icon
Pages 73-86 | Received 06 Feb 2017, Accepted 27 Oct 2017, Published online: 18 Dec 2017

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