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Journal of Global Fashion Marketing Volume 9, 2018 - Issue 3: Renaissance of Marketing and Management in Fashion
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Renaissance of Marketing and Management in Fashion

The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis

品牌认同与个人危机对消费者对时尚品牌危机之情绪反应的相关影响

Giacomo GistriDepartment of Political Science, Communication and International Relations, University of Macerata, Macerata, ItalyCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0003-2988-9758
ORCID Icon,
Matteo CorciolaniDepartment of Economics and Management, University of Pisa, Pisa, ItalyORCID Iconhttp://orcid.org/0000-0003-4122-1638
ORCID Icon &
Stefano PaceDepartment of Marketing, Kedge Business School, Marseille, FranceORCID Iconhttp://orcid.org/0000-0003-4043-5327
ORCID Icon
Pages 252-269 | Received 02 Jun 2017, Accepted 02 Apr 2018, Published online: 12 Jun 2018

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Read on this site (4)

Vahideh Arghashi, Zehra Bozbay & Azhdar Karami. (2021) An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction. Journal of Relationship Marketing 20:4, pages 319-348.
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Giacomo Gistri, Matteo Corciolani & Stefano Pace. (2019) Does the perception of incongruence hurt more? Customers’ responses to CSR crises affecting the main reputation dimension of a company. Journal of Marketing Management 35:7-8, pages 605-633.
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Jean-Eric Pelet, Monia Massarini & Rubens Pauluzzo. (2018) Ethnicity versus country-of-origin effects: A situational process-focused approach towards designer fashion brand evaluation. Journal of Global Fashion Marketing 9:4, pages 343-363.
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Raffaele Donvito. (2018) Renaissance of marketing and management in fashion. Journal of Global Fashion Marketing 9:3, pages 179-184.
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Articles from other publishers (6)

Lucas Silva Barreto, Vérica Freitas & Verônica Angelica Freitas de Paula. (2023) Emotional branding e engajamento do consumidor em tempos de pandemia em redes sociais. Revista Eletrônica de Ciência Administrativa 22:1, pages 112-130.
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Josef Welzmueller & Sascha L. Schmidt. (2022) Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda. Management Review Quarterly.
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Song-yi Youn. (2022) Negative spillover of moral irresponsibility into anti-brand behaviors: the role of moral emotion and disengagement in ethical and social transgressions. Journal of Product & Brand Management 31:8, pages 1301-1317.
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Sungsu Kim. (2022) It is time that matters in crisis communication: The role of temporal distance and crisis threat appraisal. Public Relations Review 48:2, pages 102155.
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Gabriel Cachón‐Rodríguez, Camilo Prado‐Román & Alicia Blanco‐González. (2020) The relationship between corporate identity and university loyalty: The moderating effect of brand identification in managing an institutional crisis. Journal of Contingencies and Crisis Management 29:3, pages 265-280.
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Chiara Giachino, Bernardo Bertoldi & Augusto Bargoni. 2021. Developing Successful Global Strategies for Marketing Luxury Brands. Developing Successful Global Strategies for Marketing Luxury Brands 214 229 .

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