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Journal of Global Fashion Marketing Volume 9, 2018 - Issue 4
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Articles

Fashion brand green demarketing: Effects on customer attitudes and behavior intentions

时尚品牌绿色逆营销: 消费者态度与行为意图的影响

Shina KimDepartment of Clothing and Textiles, Yonsei University, Seoul, KoreaView further author information
,
Eunju KoDepartment of Clothing and Textiles, Yonsei University, Seoul, KoreaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-3130-5427View further author information
ORCID Icon &
Sang Jin KimDepartment of Business Administration, Changwon National University, Changwon National University, Changwon-si, Gyeongsangnam-do, KoreaView further author information
Pages 364-378 | Received 10 Sep 2017, Accepted 19 Jul 2018, Published online: 14 Sep 2018

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Mahnaz Mansoor, Abid Saeed, Budi Rustandi Kartawinata & Muhammad Kamran Naqi Khan. (2022) Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement. Journal of Global Fashion Marketing 13:4, pages 328-343.
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Henny Puspita & Heeju Chae. (2021) An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry. Journal of Global Fashion Marketing 12:2, pages 133-145.
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Gogichaishvili Teona, Eunju Ko & Sang Jin Kim. (2020) Environmental claims in online video advertising: effects for fast-fashion and luxury brands. International Journal of Advertising 39:6, pages 858-887.
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Juhyun Kim. (2020) Collaborative fashion consumption in the sharing economy: Philosophical and aesthetic perspectives. Journal of Global Fashion Marketing 11:3, pages 289-305.
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Eung Jin Lee, Joonheui Bae & Kyung Hoon Kim. (2020) The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence. Journal of Global Fashion Marketing 11:2, pages 137-153.
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