Citations (28)
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Fajer Saleh Al-Mutawa, Doha Saleh Almutawaa & Doha Husain Makki AlJuma. (2023) The Impact of Socio-Cultural Structures on (Un)Veiling Western Luxury Fashion Brands: Perceptions of Kuwaiti Muslim Women. Journal of International Consumer Marketing 35:4, pages 367-387.
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Shahzad Ahmad Khan, Ibrahim Rashid Al Shamsi, Taufiq Hail Ghila & Mahwish Anjam. (2022) When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?. Cogent Business & Management 9:1.
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Elodie Gentina & Thomas Li-Ping Tang. (2022) Youth materialism and consumer ethics: do Gen Z adolescents’ self-concepts (power and self-esteem) vary across cultures (China vs. France)?. Ethics & Behavior 0:0, pages 1-31.
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Aihoor Aleem, Sandra Maria Correia Loureiro, Bruno Schivinski & Marta Aguiar. (2022) What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand Coolness. Journal of Marketing Communications 0:0, pages 1-21.
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Saugat Neupane, Ranga Chimhundu & Eric Kong. (2021) Strategic profile for positioning eco-apparel among mainstream apparel consumers. Journal of Global Fashion Marketing 12:3, pages 229-244.
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Heejin Lim, Michelle Childs, Leslie Cuevas & Jewon Lyu. (2021) Between you and me: The effects of content ephemerality and the role of social value orientation in luxury brands’ social media communication. Journal of Global Fashion Marketing 12:2, pages 120-132.
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Richard Huaman-Ramirez. (2021) Self-congruity and domestic tourists’ attitude: the role of involvement and age. Anatolia 32:2, pages 303-315.
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Eunju Ko. (2020) Luxury brand advertising: theory and practice. International Journal of Advertising 39:6, pages 757-760.
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Articles from other publishers (20)
Ka-Yan Joey Wong & Seong-Yeon Park. (2022) That’s so Gucci: a comparison of cultural values and the influence of perceived values on luxury goods attitudes and purchase intention among Korean and Dutch millennials. Asian Business & Management 22:5, pages 1804-1829.
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Ali Essa A. Alshammari, Murad Thomran & Ali Saleh Alshebami. (2023) Integration of Service-Learning Theory and Social Capital Theory in Volunteering Work for Sustainable Development: A Study of the Role of Education Curricula in Saudi Arabia. Sustainability 15:18, pages 13312.
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Eloy Gil-Cordero, Pablo Ledesma-Chaves, Sunghoon Yoo & Heesup Han. (2023) Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods. Humanities and Social Sciences Communications 10:1.
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Richard Huaman-Ramirez & Jean-François Toti. (2022) How are e-retailer brands related to the manufacturer brands they offer?. International Journal of Market Research 65:1, pages 100-125.
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V. Nithyaprakash, S. Niveathitha & A. Thambidurai. 2023. Sustainability Challenges in the Fashion Industry. Sustainability Challenges in the Fashion Industry
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Hiroko Oe, Yasuyuki Yamaoka & Yan Liang. (2022) New mode of luxury shoppers: focusing on personalised experiences. Redmarka. Revista de Marketing Aplicado 26:2, pages 97-117.
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Wonbae Pang, Jisu Ko, Sang Jin Kim & Eunju Ko. (2021) Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products. Asia Pacific Journal of Marketing and Logistics 34:10, pages 2149-2164.
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Jun Xu, Yun Zhou, Lei Jiang & Lei Shen. (2022) Exploring Sustainable Fashion Consumption Behavior in the Post-Pandemic Era: Changes in the Antecedents of Second-Hand Clothing-Sharing in China. Sustainability 14:15, pages 9566.
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Ian Phau, Olamide Akintimehin & Sean Lee. (2022) Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks. Journal of Fashion Marketing and Management: An International Journal.
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Nima Ostovan & Arash Khalili Nasr. (2022) The manifestation of luxury value dimensions in brand engagement in self-concept. Journal of Retailing and Consumer Services 66, pages 102939.
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Aihoor Aleem, Sandra Maria Correia Loureiro & Ricardo Godinho Bilro. (2022) Luxury fashion consumption: a review, synthesis and research agenda. Spanish Journal of Marketing - ESIC.
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Sujinda Chemsripong. IMPACT OF COVID-19 PANDEMIC UPON JEWELRY AND GEMS BUSINESS: MARKETING MIXED PERSPECTIVE. IMPACT OF COVID-19 PANDEMIC UPON JEWELRY AND GEMS BUSINESS: MARKETING MIXED PERSPECTIVE.
Irem Eren Erdogmus, Gülsu Eskiyenentürk & Melisa Karakaya Arslan. (2021) Why Do Generation Y Consumers Adopt Online Luxury Technologies: A Values Approach. Australasian Marketing Journal 29:4, pages 341-353.
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Shanta Banik. (2021) Exploring the involvement-patronage link in the phygital retail experiences. Journal of Retailing and Consumer Services 63, pages 102739.
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Qianhui Rao & Eunju Ko. (2021) Impulsive purchasing and luxury brand loyalty in WeChat Mini Program. Asia Pacific Journal of Marketing and Logistics 33:10, pages 2054-2071.
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Tat-Huei Cham, Boon Liat Cheng & Caryn Kar Yan Ng. (2020) Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders. Young Consumers 22:1, pages 28-67.
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Xiaoyun Zhang & Feng Dong. (2021) How virtual social capital affects behavioral intention of sustainable clothing consumption pattern in developing economies? A case study of China. Resources, Conservation and Recycling 170, pages 105616.
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Kristina Petravičiūtė, Beata Šeinauskiené, Aušra Rūtelionė & Krzysztof Krukowski. (2021) Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity. Sustainability 13:12, pages 6912.
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Eunju Ko. (2021) Bridging Asia and the world: Searching for academic excellence and best practice in marketing and management. Journal of Business Research 124, pages 813-817.
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