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Journal of Global Fashion Marketing Volume 13, 2022 - Issue 2: Sustainability in Fashion Marketing: Results, Paradoxes and Potentialities
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Articles

How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies

Matilde Milanesia Department of Economics and Management, University of Florence, Florence, ItalyORCID Iconhttps://orcid.org/0000-0003-2971-195X
ORCID Icon,
Yuliia Kyrdodab Department of Economics, University of Perugia, Perugia, ItalyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2117-0290
ORCID Icon &
Andrea Runfolab Department of Economics, University of Perugia, Perugia, ItalyORCID Iconhttps://orcid.org/0000-0001-5343-6914
ORCID Icon
Pages 101-115 | Received 30 May 2020, Accepted 23 Oct 2021, Published online: 05 Jan 2022

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Read on this site (3)

Tiziana Ferrero-Regis & Silvia Gambi. (2023) #Instawool: Wool Narratives of Sustainability on Instagram. Fashion Practice 0:0, pages 1-24.
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Adrienne Mok, Hong Yu & Morteza Zihayat. (2022) The trends of sustainability in the luxury fashion industry: A Triple Bottom Line analysis. Journal of Global Fashion Marketing 13:4, pages 360-379.
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Rachel Parker-Strak, Rosy Boardman, Liz Barnes, Stephen Doyle & Rachel Studd. (2022) Product development, fashion buying and merchandising. Textile Progress 54:4, pages 247-403.
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Articles from other publishers (5)

Ben Wooliscroft & Eunju Ko. (2023) WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries. Journal of Macromarketing 43:2, pages 171-174.
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Madeleine Marcella-Hood. (2023) Augmenting Sustainable Fashion on Instagram. Sustainability 15:4, pages 3609.
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Gülüzar KURT GÜMÜŞ & Gonca ATAK. (2022) SUSTAINABILITY OF HEALING AND FRAGRANCE: ESSENTIAL OIL INDUSTRY REVIEWŞİFANIN VE KOKUNUN SÜRDÜRÜLEBİLİRLİĞİ: ESANSİYEL YAĞ SEKTÖRÜ İNCELEMESİ. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi.
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Maria Elena Aramendia-Muneta, Andrea Ollo-López & Katrin Simón-Elorz. (2022) Circular Fashion: Cluster Analysis to Define Advertising Strategies. Sustainability 14:20, pages 13365.
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ShinJoo Park, Eunju Ko & SangJin Kim. (2022) Examining Research Trends on Sustainable Fashion through Keywords Related to Sustainability Macro Trends : Focusing on Domestic and International Research from 2017 to 2021. Fashion & Textile Research Journal 24:1, pages 53-65.
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