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Journal of Global Fashion Marketing Volume 13, 2022 - Issue 3
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Articles

The impact of digital influencers’ characteristics on purchase intention of fashion products

Marina Alexandra Gomesa Iscte-iul, Lisbon, Portugal
,
Susana Marquesb Iscte-iul/bru, Avenida Das Forças Armadas, Lisbon, PortugalORCID Iconhttps://orcid.org/0000-0002-2346-3839
ORCID Icon &
Álvaro Diasa Iscte-iul, Lisbon, Portugal;c Universidade Lusófona, ECEO/TRIE, Lisbon, PortugalCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-4074-1586
ORCID Icon
Pages 187-204 | Received 10 May 2021, Accepted 02 Feb 2022, Published online: 29 Mar 2022

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Read on this site (2)

Fatemeh Golalizadeh, Bahram Ranjbarian & Azarnoosh Ansari. (2023) Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality. Journal of Global Fashion Marketing 14:4, pages 468-488.
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Sang-Chul Son, Joonheui Bae & Kyung Hoon Kim. (2023) An exploratory study on the perceived agility by consumers in luxury brand omni-channel. Journal of Global Scholars of Marketing Science 33:1, pages 154-166.
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Articles from other publishers (3)

Raffaele Filieri, Fulya Acikgoz & Hao Du. (2023) Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. Journal of Business Research 160, pages 113774.
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Lie Ao, Rohit Bansal, Nishita Pruthi & Muhammad Bilawal Khaskheli. (2023) Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis. Sustainability 15:3, pages 2744.
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José Magano, Manuel Au-Yong-Oliveira, Cicero Eduardo Walter & Ângela Leite. (2022) Attitudes toward Fashion Influencers as a Mediator of Purchase Intention. Information 13:6, pages 297.
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