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Journal of Global Scholars of Marketing Science Volume 22, 2012 - Issue 3
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Original Articles

Effect of cause-related marketing for green practices in the hotel industry

酒店行业中善因营销对于绿色实践的影响

Sunny Ham Department of Tourism Management, Gachon UniversityCorrespondence[email protected]
&
Yung Kyun Choi Department of Advertising & PR, Dongguk University-Seoul, Seoul, Korea
Pages 249-259 | Received 05 Nov 2011, Accepted 21 Apr 2012, Published online: 24 Jul 2012

Citations (18)

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Rei Yamashita & Bang An. (2022) Runners’ Pro-Environmental Behavior: The Role of Place Attachment and Environmental Concern. Journal of Global Sport Management 0:0, pages 1-18.
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Michelle M. Rego & Mark A. Hamilton. (2022) The importance of fit: a predictive model of cause marketing effects. Journal of Marketing Theory and Practice 30:2, pages 172-190.
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Michelle M. Rego, Mark A. Hamilton & Dana Rogers. (2021) Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns. Journal of Nonprofit & Public Sector Marketing 33:4, pages 434-456.
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Sarah Tanford, Minji Kim & Eun Joo Kim. (2020) Priming social media and framing cause-related marketing to promote sustainable hotel choice. Journal of Sustainable Tourism 28:11, pages 1762-1781.
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Young Hoon Kim, Nelson Barber & Dae-Kwan Kim. (2019) Sustainability research in the hotel industry: Past, present, and future. Journal of Hospitality Marketing & Management 28:5, pages 576-620.
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Chindu Chandran & Prodyut Bhattacharya. (2019) Hotel’s best practices as strategic drivers for environmental sustainability and green marketing. Journal of Global Scholars of Marketing Science 29:2, pages 218-233.
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Tae-Im Han & Leslie Stoel. (2016) The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel. Journal of Global Fashion Marketing 7:2, pages 89-102.
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Arch G. Woodside. (2015) Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science. Journal of Global Scholars of Marketing Science 25:3, pages 259-278.
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Juran Kim, Charles R. Taylor, Kyung Hoon Kim & Ki Hoon Lee. (2015) Measures of perceived sustainability. Journal of Global Scholars of Marketing Science 25:2, pages 182-193.
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Juran Kim. (2014) The roles of cause involvement and cause acts in a social marketing campaign. Journal of Global Scholars of Marketing Science 24:4, pages 426-440.
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Tsukasa Kato. (2014) The retailer's role in the reconstruction of areas affected by the Great East Japan Earthquake: how can retailers make their social contribution coexist with their pursuit of profit?. Journal of Global Scholars of Marketing Science 24:2, pages 189-205.
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Taotao Bi-Matsui. (2014) Rebuilding a blighted port into a recreational and tourism-friendly waterfront: the post-earthquake recovery of the Port of San Francisco. Journal of Global Scholars of Marketing Science 24:2, pages 148-159.
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Articles from other publishers (6)

Roda Bilal ISMAEL & Hatice Dilara KESKİN. (2021) YEŞİL PAZARLAMA UYGULAMALARININ OTEL MÜŞTERİLERİNİN MEMNUNİYETİ ÜZERİNDEKİ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR UYGULAMAAN APPLICATION TO DETERMINE THE EFFECT OF GREEN MARKETING PRACTICES ON HOTEL CUSTOMERS’ SATISFACTION. Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi 7:3, pages 515-536.
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Üzeyir Kement. (2020) Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya ÖrneğiInvestigation of Consumer Behaviors within the Scope of Different Environment-Friendly Behavior Types: A Research on Green Hotels in Alanya. MANAS Sosyal Araştırmalar Dergisi 9:1, pages 209-221.
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Mohanty PabanPatitaPatita. (2020) Green marketing towards hotel sustainability: Insight of India, oppourtunities and challenges. Zbornik radova Departmana za geografiju, turizam i hotelijerstvo:49-2, pages 181-194.
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Élisabeth Robinot, Léo Trespeuch & Marc-Antoine Vachon. 2019. La recherche en management du tourisme. La recherche en management du tourisme 285 301 .
Eun-Ju Lee. (2016) Empathy can increase customer equity related to pro-social brands. Journal of Business Research 69:9, pages 3748-3754.
Crossref
Yong-ki Lee, Sally Kim, Min-seong Kim & Jeang-gu Choi. (2014) Antecedents and interrelationships of three types of pro-environmental behavior. Journal of Business Research 67:10, pages 2097-2105.
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