Advanced search
Publication Cover
Journal of Global Scholars of Marketing Science Volume 24, 2014 - Issue 2: Disaster Avoidance/Recovery Marketing
Submit an article Journal homepage
582
Views
12
CrossRef citations to date
0
Altmetric
Articles

The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers

内部营销对台北运动中心员工工作满意度和企业认同感的作用

Weisheng ChiuDepartment of Sport and Leisure Studies, Yonsei University, Seoul, South Korea
,
Nam-Heung ChoDepartment of Sport and Leisure Studies, Yonsei University, Seoul, South Korea
&
Doyeon WonDepartment of Sport and Leisure Studies, Yonsei University, Seoul, South KoreaCorrespondence[email protected]
Pages 206-222 | Received 11 Oct 2013, Accepted 22 Dec 2013, Published online: 19 Feb 2014

Citations (12)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (3)

Doyeon Won, Weisheng Chiu, Cindy Lee & Hyejin Bang. (2023) The Impact of Internal Marketing Activities on Mandatory Volunteers in Sport: A Case from the 2019 Military World Games in China. Journal of Global Sport Management 0:0, pages 1-21.
Read now
Pranay Verma. (2021) The effect of materialism, satisfaction and trust upon attitudinal loyalty: The case of denims. Journal of Global Scholars of Marketing Science 31:4, pages 467-486.
Read now
Fatima Saman Qaisar & Nazlida Muhamad. (2021) Internal marketing: a review and future research agenda. Asia Pacific Business Review 27:2, pages 267-300.
Read now

Articles from other publishers (9)

Shi Qi Xu, Lian Zhou, Seong Hun Kim, Dong-Hwa Chung & Zhen Li. (2023) Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center. PLOS ONE 18:8, pages e0286021.
Crossref
Fong Jia Wang & Weisheng Chiu. (2022) Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator. International Journal of Sports Marketing and Sponsorship 24:1, pages 145-167.
Crossref
Cenk Murat KOÇOĞLU. (2021) İçsel Pazarlamanın İşle Bütünleşme Üzerindeki Etkisi: Beş Yıldızlı Otel İşletmelerinde Bir Araştırma. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi 6:1, pages 90-101.
Crossref
Weisheng Chiu, Doyeon Won & Jung-sup Bae. (2019) Internal marketing, organizational commitment, and job performance in sport and leisure services. Sport, Business and Management: An International Journal 10:2, pages 105-123.
Crossref
Mehmet DOĞAN & Mehibe AKANDERE. (2019) TAEKWONDO ANTRENÖRLERİNİN İŞ DOYUMU VE TÜKENMİŞLİK DÜZEYLERİNİN İNCELENMESİ. Ankara Üniversitesi Beden Eğitimi ve Spor Yüksekokulu SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi 17:2, pages 154-162.
Crossref
Mehmet DOĞAN, Gürkan ELÇİ & Bülent Gürbüz. (2019) SERBEST ZAMAN DOYUMU, SERBEST ZAMANDA SIKILMA ALGISI VE İŞ TATMİNİ İLİŞKİSİ: AKADEMİSYENLER ÜZERİNE BİR ARAŞTIRMA. Ankara Üniversitesi Beden Eğitimi ve Spor Yüksekokulu SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi 17:1, pages 154-164.
Crossref
Esra Baran & Gamze Arabelen. (2017) İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi.
Crossref
Weisheng Chiu, Sunyun Shin & Hyun-Woo Lee. 2017. Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry. Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry 415 430 .
Diana L. Araque Jaimes, Julián Mateo Sánchez Estepa & Ana Fernanda Uribe R.. (2017) Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos. Estudios Gerenciales 33:142, pages 95-101.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.