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Journal of Global Scholars of Marketing Science Volume 25, 2015 - Issue 2
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Enhancing the experience of needs satisfaction through service engagement: A case of commercial fitness centers in Malaysia

Derek Ong Lai TeikDepartment of Marketing, Sunway University Business School, Bandar Sunway, MalaysiaCorrespondence[email protected]
Pages 109-121 | Received 27 Oct 2014, Accepted 16 Dec 2014, Published online: 17 Mar 2015

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Read on this site (2)

Derek Lai Teik Ong & Wei Xin Yap. (2017) The Impact of Fitness Center Servicescape on Individual Behavior: The Mediating Role of Emotional Response. Journal of Global Sport Management 2:2, pages 128-142.
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Sang Jin Kim, Kyung Hoon Kim & Chang Han Lee. (2016) Role of user-created programs in online game consumer behavior. Journal of Global Scholars of Marketing Science 26:3, pages 217-226.
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Articles from other publishers (10)

Foula Z. Kopanidis. (2023) “Having our say”: a micro-level perspective in understanding sports clubs’ membership and active participation. Journal of Social Marketing 13:4, pages 473-489.
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García-Pascual Fernando, Parra-Camacho David & Aguado-Berenguer Sergio. (2023) Effect of service experience, engagement and satisfaction on the future intentions of customers of a sports services. Heliyon 9:7, pages e17850.
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Fong-Jia Wang, Chia-Huei Hsiao & Tao-Tien Hsiung. (2022) Marketing strategies of the female-only gym industry: A case-based industry perspective. Frontiers in Psychology 13.
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Jesslyn Choon Peng Oi. (2021) An exploratory study on decision-making processes of fitness training professionals in curating exercise programs. Journal of Marketing and Information Systems 3:2, pages 101-114.
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Atınç OLCAY, Metin SÜRME & Taner DAĞLIOĞLU. (2020) Spor ve Rekreatif Amaçlı Tesislerde Hizmet Kalitesinin Değerlendirilmesinde Demografik Değişkenlerin RolüThe Role of Demographic Variables in The Assessment of Service Quality in Sports And Recreational Facilities. İktisadi ve İdari Yaklaşımlar Dergisi 2:2, pages 223-235.
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Dorokhova Liudmyla, Dorokhov Oleksandr, Hutorov Andrii & Sirenko Olena. (2020) Consumer Behavior Modeling for Fitness Services Evaluation. Studies in Business and Economics 15:2, pages 69-84.
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Behzad Foroughi, Mohammad Iranmanesh, Hassan F. Gholipour & Sunghyup Sean Hyun. (2019) Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in Malaysia. International Journal of Sports Marketing and Sponsorship 20:3, pages 374-389.
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Jane Summers, Rumman Hassan, Derek Ong & Munir Hossain. (2018) Australian Muslim women and fitness choices – myths debunked. Journal of Services Marketing 32:5, pages 605-615.
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Huanzhang Wang, Kyung Hoon Kim, Eunju Ko & Honglei Liu. (2016) Relationship between service quality and customer equity in traditional markets. Journal of Business Research 69:9, pages 3827-3834.
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Ruijin Zhang, Guoxin Li, Zhengpei Wang & Haiyan Wang. (2016) Relationship value based on customer equity influences on online group-buying customer loyalty. Journal of Business Research 69:9, pages 3820-3826.
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