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Journal of Global Scholars of Marketing Science Volume 29, 2019 - Issue 1: Sustainability Theory and Research
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Articles

The sustainability route to corporate legitimacy

企业合法性的可持续路径

Jennifer HutchinsMichael J. Coles College of Business, Kennesaw State University, Kennesaw, GA, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-8453-8323
ORCID Icon,
Mona SinhaMichael J. Coles College of Business, Kennesaw State University, Kennesaw, GA, USAORCID Iconhttp://orcid.org/0000-0002-9690-4949
ORCID Icon &
Shiva NandanCraig School of Business, Missouri Western State University, St. Joseph, MO, USAORCID Iconhttp://orcid.org/0000-0001-6487-1188
ORCID Icon
Pages 15-24 | Received 16 Jun 2018, Accepted 02 Aug 2018, Published online: 14 Jan 2019

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José F. Navarro-Picado, Eduardo I. Torres-Moraga & María Huertas González-Serrano. (2022) How are fans teams’ consumption behaviors impacted by their federations’ innovativeness perceived organizational legitimacy. Sport in Society 25:8, pages 1545-1564.
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Setayesh Sattari, Anna Wessman & Leila Borders. (2020) Business model innovation for sustainability: An investigation of consumers’ willingness to adopt product-service systems. Journal of Global Scholars of Marketing Science 30:3, pages 274-290.
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Articles from other publishers (1)

Sang-Lin Han & Jong Won Lee. (2021) Does corporate social responsibility matter even in the B2B market?: Effect of B2B CSR on customer trust. Industrial Marketing Management 93, pages 115-123.
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