The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership

在消费者民族中心主义、特定产业个人特征与国内外品牌所有权影响下美国汽车市场中比较性广告的有效性

William T. NeeseDepartment of Marketing, Sorrell College of Business, Troy University, Troy, AL, USACorrespondence[email protected]

William FoxxDepartment of Marketing, Sorrell College of Business, Troy University, Troy, AL, USA

Dianne B. EpplerDepartment of Marketing, Sorrell College of Business, Troy University Global Campus, Norfolk, VA, USA

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The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership

在消费者民族中心主义、特定产业个人特征与国内外品牌所有权影响下美国汽车市场中比较性广告的有效性

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The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership

在消费者民族中心主义、特定产业个人特征与国内外品牌所有权影响下美国汽车市场中比较性广告的有效性

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