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Journal of Global Scholars of Marketing Science Volume 30, 2020 - Issue 1: George P. Moschis tribute special issue, part two
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Articles

Qualitative approaches to life course research: Linking life story to gift giving

生命历程调查的定性研究: 将赠与礼物与生活故事相联系

Yuko MinowaBusiness Department, Long Island University, Brooklyn, NY, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7806-4034
ORCID Icon &
Russell W. BelkKraft Foods Canada Chair in Marketing, Schulich School of Business, York University, Toronto, Ontario, CanadaORCID Iconhttps://orcid.org/0000-0001-6674-9792
ORCID Icon
Pages 60-75 | Received 19 Dec 2018, Accepted 10 Feb 2019, Published online: 14 Jan 2020

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Nicole Porter, Amy Goode & Stephanie Anderson. (2023) Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals. Journal of Marketing Management 39:13-14, pages 1197-1219.
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Articles from other publishers (6)

Pragea Geldoffy Putra, Michael S. W. Lee & Joya A. Kemper. (2023) Virtual reality as an immersive projective and autodriving advancement technique. Journal of Consumer Behaviour.
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Pattharanitcha Prakitsuwan, George P. Moschis & Randall Shannon. (2021) Using the life course paradigm to study financial well-being in late life. Asia Pacific Journal of Marketing and Logistics 34:1, pages 60-74.
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George P. Moschis. (2021) The life course paradigm and consumer behavior: Research frontiers and future directions. Psychology & Marketing 38:11, pages 2034-2050.
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Pattharanitcha Prakitsuwan & George P. Moschis. (2020) Well-being in later life: a life course perspective. Journal of Services Marketing 35:1, pages 131-143.
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Varsha Jain, Russell W. Belk, Anupama Ambika & Manisha Pathak‐Shelat. (2020) Narratives selves in the digital world: An empirical investigation. Journal of Consumer Behaviour 20:2, pages 368-380.
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George P. Moschis, Anil Mathur & Randall Shannon. (2020) Toward Achieving Sustainable Food Consumption: Insights from the Life Course Paradigm. Sustainability 12:13, pages 5359.
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