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Journal of Global Scholars of Marketing Science Volume 29, 2019 - Issue 4: George P. Moschis tribute special issue, part one
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Regular Article

Service innovations’ roles in long-term relationships with business customers

服务创新在商业客户长期关系中的作用

Heeseok WooDepartment of Business Adminstration, Changwon National University, Changwon, South KoreaORCID Iconhttps://orcid.org/0000-0002-4309-5009View further author information
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Kyung Hoon KimDepartment of Business Adminstration, Changwon National University, Changwon, South KoreaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7866-5342View further author information
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Sang Jin KimDepartment of Business Adminstration, Changwon National University, Changwon, South KoreaORCID Iconhttps://orcid.org/0000-0001-9527-0174View further author information
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Huangzhang WangDepartment of Business Adminstration, Changwon National University, Changwon, South KoreaORCID Iconhttps://orcid.org/0000-0001-7105-7803View further author information
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Pages 457-469 | Received 19 Jul 2019, Accepted 14 Aug 2019, Published online: 29 Aug 2019

Citations (9)

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Kyung Hoon Kim, Eunju Ko, Sang Jin Kim & Qi Jiang. (2021) Digital service innovation, customer engagement, and customer equity in AR marketing. Journal of Global Scholars of Marketing Science 31:3, pages 453-466.
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Articles from other publishers (8)

Tali Seger-Guttmann & Hana Medler-Liraz. (2022) Flirting in service encounters: does the server’s sex matter?. Journal of Services Marketing 37:5, pages 549-562.
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Lauren Beitelspacher & Kristen Getchell. (2023) The adoption of conscientiousness in business to business relationships. Industrial Marketing Management 109, pages 221-231.
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Vo Lu Tuyet Trang & Yishuo Hung. (2022) The role of affordances in continuance and additional purchase intention: The case of internet banking application in Vietnam. Journal of General Management, pages 030630702211369.
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Jikyung (Jeanne) Kim, Hyeasinn Song, Jeonghye Choi, Yongseob Kim & Jeonghan Hong. (2021) Channel stickiness in the shopping journey for electronics: Evidence from China and South Korea. Journal of Business Research 130, pages 506-516.
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Yeo Lim Yoon, Yeohong Yoon, Hyoryung Nam & Jeonghye Choi. (2021) Buyer-supplier matching in online B2B marketplace: An empirical study of small- and medium-sized enterprises (SMEs). Industrial Marketing Management 93, pages 90-100.
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Sang-Lin Han & Jong Won Lee. (2021) Does corporate social responsibility matter even in the B2B market?: Effect of B2B CSR on customer trust. Industrial Marketing Management 93, pages 115-123.
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Eunju Ko. (2021) Bridging Asia and the world: Searching for academic excellence and best practice in marketing and management. Journal of Business Research 124, pages 813-817.
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Woo Li Ko, Sang Yong Kim, Jong-Ho Lee & Tae Ho Song. (2020) The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments. Journal of Business Research 120, pages 453-461.
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