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Journal of Global Scholars of Marketing Science Volume 32, 2022 - Issue 4
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Articles

Essential item purchases during COVID-19: A cluster analysis of psychographic traits

Pearlyn NgTed Rogers School of Management, Ryerson University, Toronto, Ontario, CanadaORCID Iconhttps://orcid.org/0000-0001-5307-2081View further author information
ORCID Icon,
Xuan QuachTed Rogers School of Management, Ryerson University, Toronto, Ontario, CanadaORCID Iconhttps://orcid.org/0000-0001-9550-5893View further author information
ORCID Icon,
Omar H FaresTed Rogers School of Management, Ryerson University, Toronto, Ontario, CanadaORCID Iconhttps://orcid.org/0000-0003-0950-0661View further author information
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Myuri MohanTed Rogers School of Management, Ryerson University, Toronto, Ontario, CanadaORCID Iconhttps://orcid.org/0000-0002-3933-9138View further author information
ORCID Icon &
Seung Hwan (Mark) LeeTed Rogers School of Management, Ryerson University, Toronto, Ontario, CanadaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2989-387XView further author information
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Pages 579-600 | Received 11 Nov 2021, Accepted 18 Jan 2022, Published online: 07 Feb 2022

Citations (2)

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Read on this site (1)

Hélène Cristini & Arch G. Woodside. (2023) Interpreting luxury and fashion across Anthropocene pandemics. Journal of Global Fashion Marketing 14:1, pages 63-76.
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Articles from other publishers (1)

Minjung Cho, Hyesu Yun & Eunju Ko. (2022) Contactless marketing management of fashion brands in the digital age. European Management Journal.
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