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Journal of Global Scholars of Marketing Science
Volume 34, 2024 - Issue 3
Articles
Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology
Avinash Ranaa Business Analytics, CMS Business School, JAIN Deemed to be University, Bengaluru, India
https://orcid.org/0000-0002-7852-079X
https://orcid.org/0000-0002-7852-079X, Vishal Soodanb Department of Marketing, CMS Business School, JAIN Deemed to be University, Bengaluru, Indiahttps://orcid.org/0000-0002-9650-4849
https://orcid.org/0000-0002-9650-4849, Ashwani Kumarc Operation Management, Indian Institute of Management Rohtak, Rohtak, Indiahttps://orcid.org/0000-0003-4357-5210
https://orcid.org/0000-0003-4357-5210, Nirma Sadamali Jayawardenad Faculty of Management, Law, and Social Sciences, University of Bradford, Bradford, UKhttps://orcid.org/0000-0002-0263-9663
https://orcid.org/0000-0002-0263-9663, Park Thaichone Faculty of Business Education, Law and Arts, University of Southern Queensland, Springfield, Queensland, Australiahttps://orcid.org/0000-0001-7512-7362
https://orcid.org/0000-0001-7512-7362, Kamal Guptaf Department of Commerce, Maharaja Agrasen Institute of Management Studies, Rohini, Indiahttps://orcid.org/0000-0003-1019-6812
https://orcid.org/0000-0003-1019-6812 & Nripendra P. Ranag College of Business and Economics, Qatar University, Doha, QatarCorrespondence[email protected]
https://orcid.org/0000-0003-1105-8729
https://orcid.org/0000-0003-1105-8729 show all