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Communication Research and Practice Volume 9, 2023 - Issue 4

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What role does Entertainment-Education play in the adoption and maintenance of sustainable behaviours: a case study of reusable coffee cups in millennials

Rachael Vorwerka School of Media and Communication, RMIT University, Melbourne, AustraliaCorrespondence[email protected]

https://orcid.org/0009-0009-7416-8870 View further author information

Danie Nilssonb CSIRO, Energy, Brisbane, Australia

https://orcid.org/0000-0002-8649-3517 View further author information

Pages 428-447 | Received 07 Mar 2023, Accepted 19 Jul 2023, Published online: 18 Sep 2023

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https://doi.org/10.1080/22041451.2023.2250541
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