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Research Articles

Re-imagining and transforming events: Insights from the Australian events industry

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Pedro Mendonça Silva, Arminda Finisterra Paço & Victor Ferreira Moutinho. (2023) The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors. Journal of Business-to-Business Marketing 30:1, pages 15-31.
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Effie Steriopoulos, Edmund Goh & Tracy Harkison. (2022) Practical teaching tips on designing authentic assessments in Tourism, Hospitality and Events (THE) higher education. Journal of Teaching in Travel & Tourism 22:4, pages 425-433.
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