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Research in Hospitality Management
Volume 12, 2022 - Issue 2
RESEARCH ARTICLES
Co-branding hotel owners and operators to increase willingness to pay
Elizabeth A Whalen1 Tourism and Hospitality Management, Department of Health & Human Performance, Middle Tennessee State University, USACorrespondence[email protected]
https://orcid.org/0000-0002-8948-7323
https://orcid.org/0000-0002-8948-7323 & Annamarie D Sisson2 Recreation, Tourism and Sport Management, School of Health & Human Services, Southern Connecticut State University, USAhttps://orcid.org/0000-0002-2654-6904
https://orcid.org/0000-0002-2654-6904