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Research in Hospitality Management
Volume 14, 2024 - Issue 1
VIEWPOINT
Personalised pricing under the current European legal framework: a call for ethics, sustainability and responsibility in the age of artificial intelligence
Jean-Pierre van der RestDepartment of Business Studies, Leiden University, The NetherlandsCorrespondence[email protected]
https://orcid.org/0000-0001-5628-6499
https://orcid.org/0000-0001-5628-6499 & Kimia HeidaryDepartment of Business Studies, Leiden University, The Netherlandshttps://orcid.org/0000-0002-1976-927X
https://orcid.org/0000-0002-1976-927X