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Journal of Management Analytics Volume 7, 2020 - Issue 3
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Articles

Optimal advertising duration for profit maximization

Adarsh AnandDepartment of Operational Research, University of Delhi, Delhi, IndiaCorrespondence[email protected]
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Shakshi SinghalDepartment of Operational Research, University of Delhi, Delhi, IndiaView further author information
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Ompal SinghDepartment of Operational Research, University of Delhi, Delhi, IndiaView further author information
Pages 458-480 | Received 13 Sep 2018, Accepted 06 Dec 2019, Published online: 19 Dec 2019

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Shengkun Xie & Chong Gan. (2023) Classification of territory risk by generalized linear and generalized linear mixed models. Journal of Management Analytics 10:2, pages 223-246.
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Kuldeep Chaudhary, Pradeep Kumar, Sudipa Chauhan & Vijay Kumar. (2022) Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market. Journal of Management Analytics 9:1, pages 120-136.
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