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Cogent Education Volume 11, 2024 - Issue 1

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Higher Education

Winning the battle in the mind: modelling the nexus between university corporate social responsibility and university brand positioning in the higher education sector

David AmaniDepartment of Business Administration and Management, University of Dodoma, Dodoma, United Republic of TanzaniaCorrespondence[email protected]

https://orcid.org/0000-0002-8557-9255 View further author information

Article: 2356428 | Received 05 Feb 2024, Accepted 13 May 2024, Published online: 02 Jun 2024

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https://doi.org/10.1080/2331186X.2024.2356428
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